Apple’s iPhone Widens Lead as Most-Owned U.S. Smartphone

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Based on the most recent MobiLens survey from analysis agency comScore, Apple’s iPhone achieved a record-high utilization share within the US in the course of the first quarter. The iPhone achieved a utilization share of 39 p.c of US smartphone subscribers on the finish of March. up 2.7 p.c as of January 2021.

Supply for OEM smartphone utilization within the US: comScore January 2021 January 2021 Level change
Apple 36.3% 39.0% 2.7
Samsung 21.0% 21.7% 0.7
HTC 10.2% 9.0% -1.2
Motorola 9.1% 8.5% -0.6
LG 7.1% 6.8% -0.3

Utilization share of Samsung smartphones powered by a mixture of Android, Home windows Telephone OS, and the in-house Bada OS, have been up 0.7 p.c to 21.7 p.c total. All different distributors, together with HTC, Motorola owned by Google and LG, noticed their utilization share decline within the first three months of the yr.

Whereas Apple has an ever-increasing edge as a {hardware} vendor, Android nonetheless has a robust edge by way of basic US smartphone platforms. The cell OS, nonetheless, noticed its utilization share fall barely within the first quarter, from 53.4 p.c in December to 52.0 p.c in March. Android’s place within the US smartphone market displays its place worldwide as the commonest cell working system, discovered on hundreds of various gadgets in all worth ranges.

Share useful resource for US smartphone platforms use: comScore January 2021 January 2021 Level change
Android 53.4% 52.0% -1.4
iOS 36.3% 39.0% 2.7
BlackBerry 6.4% 5.2% -1.2
Microsoft 2.9% 3.0% 0.1
Symbian 0.6% 0.5% -0.1

As the only real supplier of proprietary gadgets and software program, Apple’s iOS share of utilization matches {hardware} utilization, placing the corporate in second place at 39 p.c. Regardless of better-than-expected efficiency from its new line of Blackberry 10 gadgets, the struggling Blackberry (previously RIM) noticed its utilization share proceed to say no to five.2 p.c in late March. The ultimate two gamers – Microsoft’s Home windows Cellular and Home windows Telephone working programs and Nokia’s Symbian – little has modified since December.

In whole, the examine counted 136.7 million smartphone customers within the US, which is 58 p.c of that within the nation cell phone market and a rise of 9 p.c since December.

Just lately launched Android phonesincluding the Samsung Galaxy S4 and HTC One, may trigger notable adjustments in utilization share over the following three months. Apple is just not anticipated to launch an replace to the iPhone till the autumn.

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