Best HTML Email Templates (2024) for free and responsive

Best HTML Email Templates (2024) for free and responsive


Email marketing is more involved than simply writing a message and sending it. It’s an art form that requires knowing your brand inside and out and paying close attention to detail. It takes more than just words to produce an engaging email; you need to incorporate visual elements that portray the character of your business and capture the attention of your readers as soon as they open it.

You can take your email marketing to the next level with HTML email templates. These templates offer a blank slate that you can customise to make your brand stand out. You can make sure that all of your messages are consistent by using these templates to inject your emails with your brand’s colours, fonts, and artwork. By making your emails more readable and user-friendly, they improve the experience for everyone.

But for many who have never coded before, jumping into HTML might be a scary prospect. It takes effort, persistence, and some knowledge of code to create custom templates that accurately represent your brand. You risk having a generic and uninspired email design because many pre-made templates don’t take your brand’s image into account.

That’s why it’s crucial to put some work into making unique HTML email templates that reflect your brand’s style. Doing so will guarantee that each and every email you send conveys your brand’s message and values in an engaging and memorable way. Every email campaign can be an engagement machine if you have the correct template.

Best HTML Email Templates Comparison Table

Email marketing is one of the best and most popular ways to get new customers or remind old customers of your business. You can’t be an expert at everything, so we’ve put together a list of the best places to find HTML email marketing themes. You can save time and money by using an email template instead of starting from scratch.

Feature Mail Bakery Stripo Beefree Campaign Monitor Litmus
Type Template Provider Template Provider & Drag-and-Drop Builder Template Provider & Drag-and-Drop Builder Email Marketing Platform (ESP) with Templates Email Pre-Testing Tool
Price Free & Paid Plans Free & Paid Plans Free & Paid Plans Paid Plans Paid Plans
Template Selection 50+ Free, 20+ Premium 350+ Free 370+ (50+ Free) 60 Free 30+
Editing Features Limited Drag-and-Drop Builder Drag-and-Drop Builder Drag-and-Drop Builder & Marketing Automation N/A
Integrations Limited Limited Limited Extensive ESP integrations Limited

Best HTML Email Templates

You will be able to speed up the process of developing magnificent marketing emails that give the impression of having been developed exclusively for you if you make use of HTML email templates that are totally customizable.

Mail Bakery

Feature Description
Custom Email Design Custom-designed email templates for various purposes
Responsive Design Ensures emails are optimized for viewing on all devices
HTML/CSS Editing Ability to edit HTML/CSS code for personalized emails
Integration Integration with popular email marketing platforms
Testing & Optimization Tools for testing and optimizing email campaigns
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Searching for HTML email coding of the highest quality? It is MailBakery that I rely on. They are knowledgeable in the process of converting designs (such as PSD or Sketch files) into stunning email templates that are completely responsive.

Because of their meticulous attention to detail, they ensure a conversion that is flawless, and they integrate without any problems with systems such as MailChimp and Campaign Monitor.

The Good

  1. Responsive templates for all devices
  2. HTML/CSS editing for customization
  3. Seamless integration with email marketing platforms
  4. Testing and optimization tools for improved performance

The Bad

  1. Limited design flexibility for non-technical users
  2. Pricing may not be suitable for small businesses
  3. Advanced features may require additional expertise


Best HTML Email Templates

Feature Description
Drag-and-Drop Editor Intuitive editor for creating emails without coding
Template Library Extensive library of pre-designed email templates
Collaboration Collaboration tools for team-based email creation
Dynamic Content Ability to add dynamic content for personalized emails
Compatibility Compatibility with major email clients and providers

Those who are passionate about design will find that Stripo is a game-changer. With its amazing drag-and-drop email templates, it enables you to unleash your creativity without requiring you to write any code. Creating professional layouts is a pleasure with their library of pre-designed blocks, and customisation is a joy as well.

The Good

  1. Vast template library for quick email creation
  2. Collaboration features for team projects
  3. Dynamic content options for personalized emails
  4. Compatibility with major email clients

The Bad

  1. Limited customization compared to coding
  2. Pricing tiers may not suit all budgets


Best HTML Email Templates

Feature Description
User-Friendly Interface Simple interface for easy email creation
Design Flexibility Flexibility to customize and edit email templates
Mobile Optimization Optimization for mobile devices to ensure readability
Preview & Testing Preview and testing options to ensure email quality
Integration Integration with various email marketing platforms

Beefree has you covered when simplicity is of the utmost importance. It is a joy to create clean and contemporary newsletters with their platform because of how user-friendly it is. You are able to create very stunning and responsive emails in a matter of minutes, making them ideal for those quick campaigns and updates.

The Good

  1. Design flexibility for customization
  2. Mobile optimization for improved readability
  3. Preview and testing options for quality assurance
  4. Seamless integration with email marketing platforms

The Bad

  1. Limited advanced features compared to coding
  2. Some users may require additional support for customization

Campaign Monitor

Best HTML Email Templates

Feature Description
Email Campaigns Creation and management of email marketing campaigns
Personalization Personalization options for targeted communication
Automation Automation of email workflows for efficiency
Analytics Detailed analytics for tracking campaign performance
Integration Integration with various marketing tools and platforms

Are you looking for something else than design? It is recommended that you use Campaign Monitor. It is an all-encompassing email marketing platform that encompasses a multitude of features that allow you to design, personalise, track, and analyse your campaigns, all within a single, accessible location.

The Good

  1. Comprehensive email campaign management features
  2. Personalization options for targeted communication
  3. Automation for efficient workflow management
  4. Detailed analytics for campaign performance tracking
  5. Wide range of integrations with marketing tools

The Bad

  1. Pricing may not be suitable for small businesses
  2. Learning curve for advanced features
  3. Support may be limited for certain issues


Best HTML Email Templates

Feature Description
Email Testing Comprehensive testing across multiple email clients
Design Collaboration Collaboration tools for team-based design projects
Analytics Analytics for tracking email engagement and performance
Spam Testing Spam testing to ensure deliverability and inbox placement
Integration Integration with popular email marketing platforms

Litmus has your back when it comes to ensuring that your emails appear immaculate whenever and whenever they land. Before you click the send button, you can rest easy knowing that your emails will render flawlessly across a variety of devices and email applications thanks to their comprehensive testing and preview facilities.

The Good

  1. Extensive email testing capabilities
  2. Collaboration tools for design projects
  3. Analytics for tracking email engagement
  4. Spam testing for improved deliverability
  5. Integration with popular email marketing platforms

The Bad

  1. Advanced features may require technical expertise
  2. Pricing may be prohibitive for smaller businesses
  3. Learning curve for new users

Factors to Consider When Choosing HTML Email Templates

Several considerations should be made to guarantee that the HTML email templates utilised in your advertising campaigns are consistent with company identity, messaging, and objectives. Here are some crucial considerations:

  1. Make sure the colours, fonts, logos, and general design of the email templates you choose fit your company’s identity to maintain consistency. Your audience will come to identify and trust your brand more readily if it is consistent.
  2. Use email themes that are responsive so they can readily change to fit various screen sizes and devices. Regardless of the device you’re using, responsive emails will be a pleasure to read and navigate.
  3. Go for the “customisation options” button to locate email templates that you can edit to match the objectives and content of your campaign. Select a template that gives you the option to edit headlines, text, images, buttons, and calls to action.
  4. Layout, images, graphics, and whitespace are all aspects of visual appeal that you should consider when assessing the email templates. Choose templates that are easy on the eyes and convey an air of professionalism to captivate your target demographic.
  5. Think about how you want the content blocks in the email templates to be organised and laid out. Opt for themes that include pre-made sections for things like headlines, paragraphs, photos, videos, social media links, and bullet points.
  6. Pay attention to the placement and style of the call-to-action (CTA) in the email templates. To encourage the desired action, such as visiting your website, making a purchase, or registering for an event, choose designs with large, powerful calls to action (CTAs).
  7. Rendering and Compatibility: Make sure the email templates are compatible with the most popular OSes, web browsers, and email clients. Verify that the templates display correctly and function properly on all devices by running tests.
  8. When looking for an email marketing platform or service, it’s a good idea to verify if their templates work with the one you like most. To make campaign launches a snap, check that your email marketing platform is compatible with the themes you’ve selected.

Questions and Answers

Is HTML good for email?

In contrast to simple text emails, HTML emails can include style, graphics, colour, and even multimedia. When sent to recipients’ inboxes, HTML emails function similarly to webpages. This means you may make your HTML email more visually appealing and in line with your brand’s aesthetic.

What is the best image format for HTML email?

Even though each of these formats is used for a specific task, JPEG, GIF, and PNG are the three most popular ones used for images in HTML emails.

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